This is brilliant on both Tiger’s and EA’s part. Why?
1) Direct response to fan (connecting with passionate users)
2) Cheap to make (Tiger is recovering from surgery and is limited in what he can do and since he is not busy with other things, get him to film a video;also a simple production)
3) Empower passionate users with a message worth spreading (“OMG, Tiger responded to my video”)
Viral videos can work, but they must be genuine, remarkable, and convey a clear message.
