This was a favored expression during my time in the Marine Corps.
On a run and you get a cramp…suck it up.
It is cold with a wind chill below zero…suck it up.
You have to get up at four a.m. after a couple hours of sleep…suck it up.
Now, this same motivational tool applied to today’s hardship:
The market is down to 2001 levels…suck it up.
GDP is negative…suck it up.
Your business is bloated and in desperate need of realignment…suck it up.
Doesn’t it make you feel better just saying it? There is something cathartic about it.
Suck it up!
